Industry Solutions · FMCG
Volume without wasting margin.
Primary and secondary movement engineered for cost discipline without sacrificing OTIF across distributors and modern trade.
Supply chain map
Live pathPlant
Finished goods release into primary movement.
Transportation
Industry snapshot
Built around the way FMCG moves.
Primary FTL
Plant-to-hub movement with load-factor discipline.
Secondary PTL
Distributor reach without overpaying empty miles.
Claims Control
POD evidence that shortens damage disputes.
Multi-node Reach
Hub-and-spoke design across wide geographies.
The industry problem
Margins are thin. Freight cannot be the silent leak.
01
Cost pressure
Freight cost per case has to stay visible alongside service levels.
02
Wide footprint
Distributor networks stretch far - secondary lanes get expensive fast.
03
Damage disputes
Short-supply and damage claims burn time when POD evidence is weak.
04
Seasonal skew
Demand shifts by season and promo - capacity has to flex without chaos.
How Genex solves it
One supply chain. Connected end to end.
Connected services that run as one operating system - not disconnected vendors.
Supply chain journey
From source to destination - every movement connected.
Select a stage to see what happens, which Genex services apply, and the operational benefit.
What happens
Finished goods release into primary movement.
Genex services
- Transportation
Operational benefit
Fuller loads without missing hub windows.
Technology / Visibility
Visibility isn't a feature. It's control.
Operational visibility for FMCG - exceptions, ETAs, and shipment status in one control view.
- Cost-per-case dashboards
- POD capture
- Claim ticket workflows
- Distributor ETA feeds
Genex Control Tower
Sample operating view · FMCG
Active lanes
Monitored
On-time focus
Tracked
Exceptions
Flagged
Delhi → Jaipur
Shipment GX-2048
On schedule
ETA window set
Mumbai → Pune
Shipment GX-1932
In transit
Live tracking
NCR → Chandigarh
Shipment GX-1877
Exception flagged
Ops reviewing
Case study
Real challenges. Measurable outcomes.
Qualitative results from Genex operating work - no invented performance percentages.
The challenge
Primary and secondary freight mix was eroding margin while OTIF had to hold.
The Genex approach
- 01
Split the modes
Separated primary FTL to regional hubs from PTL last legs to distributors.
- 02
Tune load factors
Rebuilt lane plans around cost per case alongside service metrics.
- 03
Tighten claims
Strengthened POD evidence so disputes closed faster.
The result
Freight cost per case reduced while OTIF held steady.
FTL & PTL
Movement
Batch & lot tracked
Storage
Multi-node
Distribution
Key outcomes
What better logistics looks like.
01
Lower freight waste
Cost per case stays visible and managed.
02
Wider reach
Distributor networks stay predictable at scale.
03
Faster claims
POD evidence shortens dispute cycles.
04
Stable OTIF
Service holds while margin discipline improves.
FAQ
FMCG questions
We separate primary FTL and secondary PTL, tune load factors, and measure cost per case alongside OTIF, not one at the expense of the other.
Other industries
Explore more industries.
Let's build a smarter supply chain.
Tell us about your logistics challenge and discover how Genex can help you move faster, operate smarter, and scale with confidence.